Health is Primary campaign in the USA

Family Medicine for America is a collaboration between the USA’s eight leading family medicine organizations. It has launched a national three-year campaign, Health is Primary, to raise awareness of the role of primary care in the health care system and demonstrate its value in delivering on the Triple Aim of better health, better care and lower costs.

About the 'Health is Primary' campaign

Health is Primary is a communications campaign to advocate for the values of family medicine, demonstrate the benefits of primary care, and engage patients in our health care system. Our aim is to build a primary care system that reflects the values of family medicine, puts patients at the center of care, and improves the health of all Americans.

The campaign is showcasing the individuals, organizations, and communities that are making health primary so we can build on their success to ensure that everyone has access to the benefits of primary care.

At the recent American Academy of Family Physicians (AAFP) National Conference of Family Medicine Residents and Medical Students, health care leaders urged future physicians to choose primary care specialties and advocate for primary care if they want to change the health care system and improve the health of all Americans.

The session included the premiere of a poignant new music video by physician /rapper ZDoggMD (also known as Zubin Damania, MD) that describes his journey through medical school and the impact caring for patients has had on his life. It’s well worth a watch.